Privacy Policy

1. Introduction

SIA Roofing LLC ("we," "us," or "our") respects your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit our website at https://siaroofing.com, request estimates, schedule services, interact with our advertising, or communicate with us via text, phone, or email.

2. Information We Collect

Personal Information:

• Name, email address, phone number, service address
• Payment information (when applicable)
• Opt-in records and timestamps for communications (SMS, email, etc.)

Customer Communication:

• Service requests and project details
• Appointment scheduling information
• Feedback and support correspondence

Non-Personal Information:

• Browser type, IP address, device details, operating system
• Website usage and analytics data
• Cookies and tracking technologies

Advertising & Analytics Data:

When you visit our website or interact with our ads on Meta (Facebook/Instagram), Google (Search, YouTube, Display), or other platforms, we may automatically collect data including your device identifiers, IP address, browser information, pages viewed, actions taken (such as form submissions or button clicks), and referring URLs. This data is collected via cookies, tracking pixels (including the Meta Pixel and Google Ads conversion tags), analytics tools (including Google Analytics 4), and server-side tracking tools (including the Meta Conversions API) so that we can measure ad performance, understand visitor behavior, and show relevant ads to people who may be interested in our services.

3. How We Use Your Information

Your data is used to:

• Provide roofing and impact-window services
• Process quotes, transactions, and project updates
• Communicate appointment reminders and important notices
• Improve our website and customer experience
• Ensure security and fraud prevention
• Maintain records of your communication preferences and consent
• Measure the effectiveness of our advertising on Meta (Facebook/Instagram), Google, and other platforms
• Show you relevant ads on Meta, Google, and other platforms based on your interaction with our site
• Build custom and lookalike audiences for advertising purposes
• Analyze site performance, traffic sources, and user journeys via Google Analytics
• Prevent fraudulent or duplicate form submissions

4. SMS Messaging & Compliance

By opting in to receive SMS messages, you agree to our text notification program for appointment confirmations, updates, and project information.

• You will only receive messages if you have explicitly opted in.
• We maintain timestamped records of all opt-ins.
• To cancel, reply "STOP" at any time. A confirmation will be sent and no further messages will follow unless you re-opt in.
• To get help, reply "HELP" or email erez@siaroofing.com.
• Message frequency varies; standard message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.

5. Advertising Partners & Tracking Technologies

We partner with third-party advertising and analytics platforms to deliver and measure the performance of our advertising and to understand how visitors use our site. To do this, we use the following technologies:

Google Tag Manager (GTM):

We use Google Tag Manager to manage and deploy tracking tags on our website. GTM itself does not collect personal data, but it enables us to deploy third-party tracking technologies, including those listed in this section. More information is available at https://marketingplatform.google.com/about/tag-manager/.

Google Analytics 4 (GA4):

We use Google Analytics 4 to understand how visitors find and use our site, including pages viewed, session duration, device and browser data, approximate geographic location (derived from IP address), and referring sources. GA4 uses first-party cookies (such as _ga, _ga_*) and other identifiers. Google's use of this data is governed by Google's Privacy Policy at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Google Ads (Conversion Tracking & Remarketing):

We use Google Ads to advertise on Google Search, YouTube, and the Google Display Network. Google Ads conversion tracking and remarketing tags collect information about your interactions with our site — including pages viewed, forms submitted, and clicks — so that we can measure ad performance and show you relevant ads on other websites you visit. You can manage Google ad personalization at https://adssettings.google.com.

Meta Pixel (Facebook/Instagram):

A JavaScript snippet on our website that sends information about your visit (including pages viewed, actions taken, and hashed personal identifiers such as email or phone number that you provide) to Meta Platforms, Inc.

Meta Conversions API:

A server-side data transfer that sends the same event information directly to Meta to improve ad measurement and targeting accuracy when browser-based tracking is limited. Events are routed through our first-party subdomain (capig.siaroofing.com).

Custom & Lookalike Audiences:

We may upload hashed contact information (such as email addresses) to Meta and Google to deliver ads to you or to find similar audiences.

All personal identifiers shared with advertising partners are cryptographically hashed before transmission where supported. Meta's use of your data is governed by Meta's own privacy policy at https://www.facebook.com/privacy/policy. Google's use of your data is governed by https://policies.google.com/privacy.

Opting Out of Interest-Based Advertising:

• Meta: adjust your Ad Preferences in your Facebook or Instagram account settings
• Google: https://adssettings.google.com
• Industry-wide opt-outs: https://optout.aboutads.info and https://www.networkadvertising.org/choices

6. Cookies & Tracking Technologies

Our website uses the following categories of cookies and similar tracking technologies:

• Essential cookies: required for the site to function.
• Analytics cookies: help us understand how visitors use the site. These include Google Analytics cookies (_ga, _ga_*, _gid) and first-party analytics identifiers.
• Advertising cookies: used by Meta, Google, and other partners to measure ad performance, build audiences, and show relevant ads across websites and apps. These include the Meta Pixel, first-party cookies set by our Conversions API Gateway subdomain (capig.siaroofing.com), Google Ads conversion and remarketing cookies, and any additional tags deployed through Google Tag Manager.

You can control cookies through your browser settings. Disabling advertising cookies will not stop you from seeing ads, but may make the ads you see less relevant. Some site features may not function if essential cookies are disabled.

7. Data Security

We use commercially reasonable security measures, including:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication
• Routine security reviews and employee training
• Data-breach notification protocols

Despite our efforts, no method of transmission is 100% secure, and we cannot guarantee absolute protection.

8. Data Retention

We retain personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Advertising and analytics data is typically retained for up to 26 months (the default retention in Google Analytics 4) or up to 24 months for advertising platforms. SMS opt-in records are retained for the duration of your opt-in plus a minimum of 4 years after you opt out, as required by TCPA compliance.

9. Your Rights

You may:

• Access, update, or delete your information
• Opt out of marketing emails via the "unsubscribe" link
• Opt out of texts by replying "STOP"
• Request details on how we process your data
• Withdraw consent at any time

Do Not Track: Our website does not currently respond to "Do Not Track" browser signals.

10. Children's Privacy

Our services and advertising are directed to adults 18 years of age or older. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us at erez@siaroofing.com and we will promptly delete it.

11. International Users

SIA Roofing LLC operates in Florida, United States, and our services are intended for U.S. residents. If you access our website from outside the U.S., your information will be transferred to, stored, and processed in the United States.

12. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their content or privacy practices.

13. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted at https://siaroofing.com/privacy-policy with the effective date.